Community-based tourism

Launch of the route 2026
Community leaders brought together in a steering committee 27

Mi Pueblo Cuenta

The Mi Pueblo Cuenta: Between Ceiba Trees and Traditions program represents a transformative model of place-based development that puts communities at the center of their own economic revitalization.Designed to strengthen social connections and preserve cultural identity in the district of Daniel Flores Zavaleta, the program highlights local historical heritage and the warmth of its people as drivers of new opportunities.At FUNDES, we reaffirm our strategic commitment to micro, small, and medium-sized enterprises (MSMEs), contributing co-creation methodologies and capacity-building initiatives that help ensure the long-term sustainability and autonomy of this initiative.

The Challenge

The district of Daniel Flores Zavaleta faces limited local economic development, with few formal employment opportunities and insufficient technical support for entrepreneurship. These challenges restrict families' ability to generate sustainable income.Despite being located in Pérez Zeledón, an area with significant tourism potential, the lack of structured business linkages and limited promotion of local heritage have held back the community's socioeconomic and productive development.

The Solution

In response to these challenges, the program transformed a community-driven idea into a vibrant tourism and commercial experience through the participatory development of a Community-Based Tourism Route.The route features a series of themed stops showcasing the area's most significant historical, cultural, and natural attractions.This effort was complemented by the creation of a strong destination brand identity, a presence across digital channels, and the development of the official mythical character, "Zavito Zavaleta." These elements were designed to enhance the destination's appeal and share the community's story with both domestic and international visitors.The program also delivered tangible improvements through three upgrades to community infrastructure and the successful launch of the route's first official edition.This achievement was made possible through collaboration among multiple stakeholders, including the community, organized through its Community Development Association (ADI); the private sector, with support from Cargill; and key public institutions such as SINAC, CONAPDIS, ICE, INS, and the Municipality of Pérez Zeledón.Together, these partners have established a collaborative impact ecosystem with the potential to grow and become more professional in the coming years.

Results

+46,000 people indirectly benefited from the initiative
8 strategic partnerships established to support the development of the tourism route
27 active community leaders brought together in a Steering Committee responsible for driving and sustaining the tourism initiative

Sustainable Development Goals (SDGs) Addressed

ODS 1 - Fin de la Pobreza
ODS 8 - Trabajo Decente y Crecimiento Económico
ODS 10 - Reducción de las Desigualdades
ODS 17 - Alianzas para Lograr Los Objetivos

Testimonials

"We want to bring Pérez Zeledón and the entire Southern Zone together. We want private companies to believe in our project and recognize that this initiative is for all the surrounding communities, young people, adults, and many others."
"The route was excellent. It was such a wonderful experience to take the walk and see how birdwatching, environmental awareness, culture, and community came together in one journey."

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