Sustainable tourism development

Program launch year 2024
Location Acapulco, México

Acapulco Inspira

Tourism is the driving force behind Acapulco's economy. Behind this industry are thousands of micro and small businesses that support entire families: restaurants, lodging providers, retail stores, service providers, and entrepreneurs who bring the tourism value chain to life. When a natural disaster strikes, these businesses are often among those facing the greatest challenges in recovering.That is why FUNDES is leading Acapulco Inspira, a comprehensive program designed to reduce the vulnerability of tourism-related MSMEs and contribute to the region's economic recovery. The initiative strengthens their capabilities to address immediate challenges and build more resilient businesses over the medium and long term.

The Challenge

In October 2023, Hurricane Otis abruptly disrupted Acapulco's main economic activity. According to the Mexican government's Damage Assessment Census, 274,502 homes and 47,627 commercial establishments were affected in Acapulco and Coyuca de Benítez, while authorities reported damage to up to 80% of the hotel sector.One year later, Hurricane John once again tested the region's resilience.As a result, micro and small business owners across the tourism value chain faced precarious financial conditions, with damaged businesses and declining revenues. The lack of resilience tools and limited financial skills training further increased their vulnerability, making recovery more difficult and leaving them exposed to future climate-related events.

The Solution

Acapulco Inspira was launched in 2024 in response to this emergency. Its model combines financial skills development, sustainable and responsible recovery planning, and connections to market opportunities.Since 2025, the program has supported 349 MSMEs, with women business owners representing the majority of participants (67.3%).Among the results, 90% of participants completed their financial recovery plans, 42.1% managed to reduce their debt levels, and businesses incorporated more digital tools into their operations.Building on these achievements, Scotiabank joins Acapulco Inspira in 2026 to strengthen the financial, climate, and commercial resilience of tourism businesses, nearly three years after the impact of Hurricanes Otis and John.Over 12 months, the initiative will support 30 micro and small businesses through assessments, financial and climate resilience training, personalized recovery and adaptation plans, market connections, and engagement with key stakeholders across the local business ecosystem.

Results

349 MSMEs reached through the program
90% of participants completed their financial recovery plans
67% of the businesses assessed have emergency funds
4.98 out of 5.0 average participant satisfaction rating

Objetivos de Desarrollo Sostenible impactados

Educación de Calidad
Industria, Innovación e Infraestructura
Trabajo Decente y Crecimiento Económico
Ciudades y Comunidades Sostenibles

Testimonials

"Acapulco's recovery is also being built through its small businesses. The results confirm their ability to adapt, but they also highlight the need to continue developing tools to navigate an increasingly uncertain environment. Scotiabank's involvement strengthens this collective effort and allows us to support more businesses throughout their recovery, adaptation, and growth."
"You learn many new things, such as safety measures, which are very important here in Acapulco, and how to respond to climate-related crises. In my case, I strengthened my knowledge of advertising, marketing, and social media."

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