Automotive workshops—mostly MSMEs—face structural barriers such as low levels of professionalization, limited adoption of quality and service standards, restricted access to technical training and management tools, and weak integration into more sophisticated value chains, limiting their growth and sustainability.

Through the Castrol Ambassadors Program, we supported workshops with a practical, hands-on approach that combined virtual training, tailored action plans, and specialized advisory. The program included webinars with actionable content, continuous follow-up, and technical support to implement tangible improvements in each business.